Replay is an Italian ready-to-wear clothing brand for men, women and children. The brand was registered in 1978 by entrepreneur Claudio Buziol who, in 1981, founded the Fashion Box company based in Asolo, in the Treviso hills. The name Replay recalls the brand's mission to revive vintage clothing in a contemporary key.
Although it is known as a jeans brand, the first jeans only came onto the business in 1989. Within two years, this product was sold more than a million times. These jeans are made of a special material, Double Ring Denim, which Buziol discovered during a trip to Japan. And these jeans are now the brand's trademark.
It is worth mentioning the appearances of important showbiz personalities such as Neymar Jr., Irina Shayk, Bar Rafaeli, Alessandra Ambrosio, Stella Maxwell and Joan Smalls photographed by the duo Alas and Marcus Piggott for a number of Replay campaigns.